Montana Outdoor Advertising Blog

Do you have a storefront?  A sign outside?  Have you ever used promotional banners?  How about an outdoor event?  Your business may be more reliant on outdoor advertising than you realize. 

Everyone seems to be searching for the perfect marketing mix.  Sometimes, the more we segment and target, the more complicated it seems to reach the right people at the right times.  You may have wondered whether outdoor advertising has a place in your marketing mix.  This three-part introduction to outdoor advertising may help you decide.

Everyone seems to be searching for the perfect marketing mix.  Sometimes, the more we segment and target, the more complicated it seems to reach the right people at the right times.  You may have wondered whether outdoor advertising has a place in your marketing mix.  This three-part introduction to outdoor advertising may help you decide.

In 2010, Kalispell Regional Medical Center reached out to Eagle Transit to fill a need. Bus riders leaving the hospital were having difficulty making a connection with public transit drivers. Without a bus shelter outside the hospital, drivers were unable to determine whether individuals on the sidewalk were passersby or patrons waiting for a ride. In some cases, the patrons and drivers missed each other completely. Even when the drivers and riders were able to connect, the lack of a comfortable, safe place to wait for a ride was concerning.

Bus shelters are a welcome sight to any public transportation user. Shelters are modern conveniences that communities have come to expect as standard equipment for high traffic bus stops. The sheer volume of riders entering and exiting buses allows you to speak to large numbers of people per day in a matter of seconds through bus shelter advertising. Bus shelters are not only as a source of shelter, but a quick, efficient means of finding what one needs – from bus schedules, and maps to local services.

Update:  Registration for this seminar is now closed.  Please join us for our next seminar.  Dates will be released shortly.

Outdoor advertising is on display every time. It isn’t surrounded by editorial content and competing ads the way newspaper ads are; it doesn’t compete with programming and other commercials the way radio and TV ads do; it doesn’t interfere with what someone is doing when browsing websites, the way online ad pops up; and you can target it to reach very specific audiences by board location and neighborhood.

It’s a fact that people spend more time in their car than they do watching television or reading a book.  That would lead a smart business owner to realize that outdoor advertising, specifically billboard advertising, is the only type of media with constant exposure and possibly one of the best ways to increase his business.