Everyone seems to be searching for the perfect marketing mix. Sometimes, the more we segment and target, the more complicated it seems to reach the right people at the right times. You may have wondered whether outdoor advertising has a place in your marketing mix. This three-part introduction to outdoor advertising may help you decide.
Advertising Fact #2
Repetition is critical.
Your customers are bombarded every day by advertisements.
Which ones are they going to remember? The ones they see every day.
There’s an old saying in advertising, “Familiarity builds trust.” It’s true in all aspects of our life. Why are we more likely to have a neighbor we share a wave with every day watch over our home while we’re away than the neighbor that keeps to himself? Familiarity builds trust.
The same is true in business. The more a customer sees your name, the more likely he is not just to remember who you are, but to begin to trust you. Bad companies don’t become successful enough to be advertising powerhouses, just like bad people don’t wave at their neighbors, right? (No one said the subconscious was rational). The point is, the more your customers see your name, the more confident they become that you are equipped, experienced and anxious to meet their needs. Outdoor advertising is the most effective and efficient way to reach your customers regularly - without breaking the bank.
Contact us today to find out how to get started.
Call us at 406.314.4892