Why Should I Use Outdoor Advertising? (Part Three)
Posted on Fri, Nov 25, 2011
Everyone seems to be searching for the perfect marketing mix. Sometimes, the more we segment and target, the more complicated it seems to reach the right people at the right times. You may have wondered whether outdoor advertising has a place in your marketing mix. This three-part introduction to outdoor advertising may help you decide.
Advertising Fact #3
Simplicity gets results in the long run for businesses large and small
There is certainly a place and a time for one-spot ads and brief campaigns, but a solid marketing effort involves long-term publicity as well.
Powerful advertisers like KRMC understand the benefits of permanent advertising
Outdoor advertising thrives on simplicity. It’s not a place for advertising sales and promotions, it’s a place to establish your business's name and keep it established over time. If the public isn’t seeing your name every day, the effectiveness of your other marketing efforts will be greatly diminished. Remember, familiarity builds trust. Build a relationship with the public through outdoor advertising, and then use other media to bring in crowds for promotions.
Just because something is uncomplicated does not make it ineffective. Outdoor advertising is brilliantly simple, and it compounds the effectiveness of every other form of media you use. Promotional advertising, or one-spot ads, work wonders under two conditions. First, your customers need to feel comfortable participating – they need to trust you. Second, they have to remember the promotion and where it is. Outdoor advertising is the final piece of the marketing puzzle.