Many of the business owners we talk to in the Flathead Valley feel a bit overwhelmed by all of the available advertising options and just want to know what works. Doesn’t it make sense to take a lesson from the pros?
The top spenders in outdoor advertising nationwide include
General Electric, McDonalds, Coca-Cola and AT&T.
Do they have larger marketing budgets than you? Probably.
Did that happen because they spent their marketing budgets on things that didn’t work while they grew? Certainly not.
Every media has a place in your budget. Some work well for promotions, and some work well for reaching a target demographic. Outdoor advertising provides repetitive, demographic-free exposure that enhances every other marketing effort you make.
When it’s tough to decide where to turn with your marketing budget, take a lesson from the pros. Take a look around town and see how the most successful businesses choose to distribute their budgets. Plain and simple, no company grows to be #1 by making repeatedly poor marketing decisions along the way.