Outdoor Advertising Reaching Your Target Demographics
Posted on Wed, Jul 13, 2011
Advertising your business can be a costly expense if you try to use media such as television, radio, and magazines. While commercials guarantee a captivated audience, they are extremely expensive. They also no longer have as wide an effect as they once did, since many people use Netflix and TiVo to skip advertisements altogether. Instead, for a larger audience and a lower cost, you're better off waging an outdoor campaign, using bus shelters advertising, billboards, and public transportation.
For about the cost of a full-page ad in a newspaper, you could afford to keep up a billboard ad for a month. Outdoor advertising is cheaper, lasts longer and becomes more easily embedded in the audience's mind. A person can always get up or change the channel during a commercial, but what about during a daily commute? Most people don't bring entertainment with them on the bus or train, so they end up looking at their surroundings. Brightly colored posters, banners, literature and ads are going to draw the eye as people wait for their transportation.
Bus shelters advertising may be the most lucrative option, since it reaches a huge demographic every hour of every day. Business people commuting to and from work will notice it, as will students riding home from school. Anyone walking on the sidewalk or driving by will see, even if it's just for a few seconds. If hundreds of people pass by that day, then those few seconds begin to add up. The same people will continue to see the ad every day, and the message then becomes firmly planted. That amounts to 24 hour exposure to hundreds of people who may be commuting in from various other cities and suburbs. During tourist season this number can double. Tourists usually have to use public transportation to see the sights, and that enables you to spread your business even further just by using bus shelters advertising.
Bus shelters advertising is especially good when it's used in tandem with other marketing strategies. The upside to using shelters is that it's quick and easy to put up your ad. You can advertise for an approaching promotional event, or keep up your poster long-term for permanent services. Bus shelters advertising also goes well with radio ads. The radio can get your message out to the public, while your poster gives the business a recognizable face or mascot. The poster is there to appeal to the senses and draw the eye; the radio ad can cover the meatier issues.
If you are trying to get your business noticed, outdoor ads are essential to success. They garner the highest amount of traffic from the largest demographic, and for the lowest cost as well. Just by using bus shelter advertising in highly-populated areas, you can get your business recognized by people all over the city in a short amount of time.